WMX, Warner Music Group’s artist providers, media and inventive content material division, is ready to launch a visible podcast sequence exploring the legendary last album of The Infamous B.I.G.
The sequence, entitled Iconic Data: Life After Loss of life, launched this week on The Roku Channel, hosted by radio persona Angie Martinez. It is going to premiere on Roku’s new WMX Hip-Hop channel (Ch. 1137).
Viewers may watch the visible podcast on The Infamous B.I.G’s YouTube Channel, and listeners can stream the podcast on all main audio podcast platforms starting Could 1.
Martinez can be joined by hip hop artists who took half within the creation of, or have been influenced by Biggie’s 11x-platinum double-LP magnum opus.
Friends within the eight-episode podcast embrace Lil Stop, Fats Joe, Pusha T, Rick Ross, and Too $hort and different shock appearances.
The podcast will concentrate on Life After Loss of life (1997), Biggie’s last album. Martinez and her company can be discussing the making of the album and discover its cultural affect.
“It’s an honor to host the first-ever season of Iconic Data. Biggie was, and nonetheless is, probably the most necessary artists of our lifetime and Life After Loss of life is a masterpiece,” stated Martinez.
“To collaborate with WMX on this sequence has been an unbelievable expertise. It’s particularly significant as we additionally pay homage to 50 years of hip hop and the way it’s modified the course of historical past.”
Martinez, a Radio Corridor of Famer, has virtually 25 years of radio expertise and has interviewed numerous artists and icons like Michelle Obama and Taraji P. Henson.
Martinez can be a New York Instances best-selling creator, actress, tv host, and Grammy-nominated recording artist. Final yr, she launched her hit podcast, IRL with Angie Martinez. Martinez is the manager producer of The Infamous B.I.G. podcast sequence, alongside WMX’s Kevin Hofman.
The sequence is directed by Bonsu Thompson, in collaboration with the Property of Christopher Wallace.
Wayne Barrow, supervisor of The Infamous B.I.G., stated: “The Infamous B.I.G. is a once-in-a-lifetime expertise. His work has been examined and reviewed earlier than, however this sequence offers new tales and firsthand accounts by the people who have been there. It’s one thing particular.”
Ben Clean, President, Media & Inventive Content material, WMX, added: “We’re excited to have the ability to share tales concerning the albums which have formed total generations so profoundly – starting with Biggie’s Life After Loss of life.”
“The launch of Iconic Data embraces the massive urge for food and want for distinctive content material tailor-made for genre-specific audiences. WMX lives at a crossroads the place artists, content material, and experiences converge to achieve music followers the place they’re, and this thrilling sequence is the primary of many boards by which we are going to proceed to inform the tales concerning the artwork that shapes and evokes our tradition.”
The Infamous B.I.G.’s birthday and anniversary milestone was not too long ago celebrated through marketing campaign featured field units, reside occasions (together with an Empire State lighting ceremony), and a collaboration with Atlantic artist Ty Dolla $ign for the only G.O.A.T. It was organized by the workforce of Kevin Gore, President of World Catalog at Warner Music Group.
Biggie’s visible podcast on Roku follows WMX’s partnership with Roku in December, marking WMX’s growth into the connected-TV house.
The launch of Biggie’s visible podcast comes amid the rising recognition of podcasts. Spotify, the world’s most dominant music streaming app, has invested closely in its podcast enterprise.
Spotify not too long ago launched a brand new software to let radio broadcasters flip their audio content material into on-demand podcast content material.
In 2020, Spotify launched creator-made video podcasts globally without spending a dime and Premium customers.
“Many podcast followers love watching their favourite podcasts as a lot as they get pleasure from listening to them… By way of these visuals, followers can get to know their favourite podcast hosts even higher, and creators can extra deeply join with their audiences,” Spotify stated on the time.
Music Enterprise Worldwide